Set Costs with Margin Driven Pricing

A margin is the percentage of a selling price that is profit for the business or organization.
  • Assign to individual items using the Item Maintenance Window
  • Assign to multiple items using the Assign Mix-and-Match Codes utility
While Margin is technically calculated after a sale occurs, you can use Margin Driven Pricing to set prices based on minimum and target margins. Counterpoint can even do the math for you based on a minimum or target margin, and margin driven pricing can round your prices to a standard like price ending in .99 or always ending in a 5.

Margin Indicators

Next to price fields, Counterpoint uses icons to indicate if the price is below, meeting, or exceeding margins. Below is a table of the possible icons and their meanings
In addition to icons, when you define a price in Margin driven pricing, the price fields are highlighted in one of three colors. Below is a table of the meaning of these colors.

Setting Margins

Margins can be defined on the item’s category or sub-category and can be set up for multiple price levels. To add, view, or edit your margins:

Setting Margins for Categories

  1. Select SETUP → INVENTORY → CATEGORIES
  2. Enter or look up a Category

  1. Define margins for the category
    NOTE: If you are not using complex price rules, filling in the Minimum selling margin, Price-1 margin, and Target margin fields is enough for most price calculations. 



  2. Click Save

Setting Margins for Sub-Categories

  1. Select SETUP → INVENTORY → SUB-CATEGORIES
  2. Enter or look up a Category

  1. Define margins for the category
    NOTE: If you are not using complex price rules, filling in the Minimum selling margin, Price-1 margin, and Target margin fields is enough for most price calculations.

  2. Click Save

Using Margin Driven Pricing

From Items

  1. Select INVENTORY → ITEMS
  2. Enter, scan, or look up the item
  3. Click the Margin indicator icon next to Price-1



  4. The Set Price window opens



  5. To define a new price based on a margin, either:
    • Click a Use this price button next to one of the margin lines
    • Define a New Margin percentage, then the New price field updates to show the new price based on the margin percentage
    • Type a New Price, then the New margin field updates to show the new margin percentage
  6. (Optional) Enter a Rounding rule to keep pricing consistent
    Example: Enter *.99 in the rounding rule field to set prices to end in .99
  7. Click OK
  8. Click Save

From Items Prices

  1. Select INVENTORY → PRICE → ITEM PRICES
  2. Enter, scan, or look up the item

  3. (Optional) Choose the Location or click All Locations
    NOTE: Location specific pricing requires the Advanced Pricing Option
  4. (Optional) Choose a Grid Cell or click All cells
    NOTE: Cell specific pricing requires the Advanced Pricing Option
  5. Click Enter to open the price fields
  6. Click the Margin indicator icon next to a price
  7. The Set Price window opens

  8. To define a new price based on a margin, either:
    • Click a Use this price button next to one of the margin lines
    • Define a New Margin percentage, then the New price field updates to show the new price based on the margin percentage
    • Type a New Price, then the New margin field updates to show the new margin percentage
  9. (Optional) Enter a Rounding rule to keep pricing consistent
    Example: Enter *.99 in the rounding rule field to set prices to end in .99
  10. Click OK
  11. Click Save

From Receiving

You can update prices from receivings by using the New Price-1 field.
  1. After entering an item and quantity, click the … icon next to New Price-1

  2. To define a new price based on a margin, either:
    • Click a Use this price button next to one of the margin lines
    • Define a New Margin percentage, then the New price field updates to show the new price based on the margin percentage
    • Type a New Price, then the New margin field updates to show the new margin percentage
  3. (Optional) Enter a Rounding rule to keep pricing consistent
    Example: Enter *.99 in the rounding rule field to set prices to end in .99
  4. Click OK
  5. Click Save

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